CAA
Art Direction, Creative Direction.
CAA is much more than just roadside assistance. That’s what the visitors of the 2020 AutoShow experienced on their stroll through the CAA Village.
Starting with a tote bag in hand, they filled it with mementos at every educational step along the interactive path.
After an immersion into a world that explores the benefits of CAA—with all its discounts, savings, partnerships, and perks—everyone walked away excited about traveling with safety in mind. And got a photo to commemorate it.
