Appleton Estate Jamaica Rum
Art Direction, Rebranding, Digital Content Management.
We were approached by Appleton Estate Jamaica Rum to help them create a global digital strategy. This initiative included the development of Appleton’s web-site (in three languages), Facebook presence, YouTube channel, Twitter feed and mobile experience complete with video downloads.
As part of the digital plan, we created a Facebook strategy with a 365 social engagement plan, that has seen Appleton go from zero to over 110,000 fans in just over a year . We have also broadened their social media engagement out to Youtube and Instagram.
